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A Pioneer Platform for Organic and Natural Product Trade in MENA
For over two decades, the Middle East Organic & Natural Expo has been MENA’s go-to event for connecting the world’s top organic and natural product suppliers with wholesale and retail buyers. As the only event in the region solely dedicated to organic and natural products, this Expo offers a unique and immersive experience, bringing together thousands of passionate entrepreneurs, distributors, and retailers who are committed to sourcing and promoting authentic organic products.
Whether you’re a producer, a retailer, or a distributor, this Expo is a one-stop destination for discovering and trading in diverse categories such as:
- Food & Beverages
- Beauty & Cosmetics
- Health & Wellness
- Agriculture & Environment
- Sustainable Living
Event Highlights
Organic Super Kitchen
Imagine your brand showcased to a captivated audience at the Organic Super Kitchen! Here, renowned chefs demonstrate their expertise with delicious dishes made from top-tier organic ingredients, providing a prime opportunity to connect with consumers in meaningful ways.
Health & Wellness Studio
For businesses in health and wellness, the Health & Wellness Studio is the perfect stage to stand out. Engage directly with health-conscious attendees and demonstrate your products to a dedicated audience.
Halal Pavilion
The Halal Pavilion, a highlight of the Expo, presents a wide selection of halal-certified products. It’s an immersive experience showcasing premium choices for the halal market’s growing demands in MENA.
Organic Beauty Lounge
Attract cosmetic buyers in MENA by exhibiting at the Organic Beauty Lounge, a space dedicated to natural and organic beauty products. This lounge helps brands build awareness, make new connections, and elevate sales.
Tea & Coffee Pavilion
Step into the aromatic world of the Tea & Coffee Pavilion! First introduced in 2022, this section includes unique products, like Burundi’s premium coffee, and attracts tea and coffee lovers from across the region.
New & Innovative Products Pavilion
Launch and promote your latest innovations at the “New & Innovative Products Pavilion.” Make a lasting impression on potential clients and increase visibility for your groundbreaking products in one of the busiest sections of the Expo.
Why Attend the Middle East Organic & Natural Expo?
Held under the patronage of the UAE’s Ministry of Climate Change and Environment, this Expo remains MENA’s only business event solely focused on organic and natural products. Dubai’s strategic position as the third largest re-exporter globally, handling over $546 billion in goods, makes it the ideal hub for organic trade, seamlessly connecting markets across continents.
With the growing demand for organic and natural products, the Expo has doubled in size, adding exciting new features, like the Tea & Coffee Pavilion and the Traditional, Complementary, and Alternative Medicine (TCAM) Conference & Expo. These additions reflect the surging interest in sustainable and wellness-focused products.
Opportunities to Expand Your Business
Import and Re-export: The UAE is a top location for import and re-export, with Dubai Food Park expected to become a major center for food trade, while GCC countries are projected to reach food import values of $53.1 billion.
Retail Expansion: Demand for organic and natural products has soared, with shelf space in regional retailers increasing by 60% in four years, and some stores seeing a 200% spike in organic sales.
E-commerce Growth: The Middle East’s online market, driven by young, tech-savvy consumers, is on the rise, expected to hit $69 billion by 2022. UAE and Saudi Arabia lead the region’s e-commerce growth.
Private Label Trends: Private labeling is transforming the retail scene, with more large retailers offering branded, organic options to meet growing consumer demand.
A Thriving Market for Organic Products
The organic market in the Middle East is experiencing exponential growth. Driven by higher incomes and an emphasis on healthy lifestyles, the regional market for organic food and beauty products is expected to reach $5 billion and $18.42 billion, respectively, by 2023. With 92% of products imported, the UAE serves as a gateway for international organic brands eager to reach a wider audience.
FAQ’s about the Middle East Organic & Natural Expo
1. What is the Middle East Organic & Natural Expo?
The Middle East Organic & Natural Expo is the region’s premier trade show dedicated exclusively to organic and natural products. For over 22 years, it has connected suppliers, distributors, and buyers, fostering a thriving network for organic and sustainable business.
2. Who should attend the Expo?
The Expo is ideal for organic product producers, distributors, wholesalers, and retailers, as well as entrepreneurs in sectors like food and beverages, beauty, wellness, and sustainable living. It’s a fantastic opportunity for anyone looking to promote, source, or trade in organic and natural goods.
3. What can I expect to see at the Expo?
Visitors will experience an array of specialized pavilions, including the Organic Super Kitchen, Halal Pavilion, Tea & Coffee Pavilion, and the Organic Beauty Lounge. Each area highlights key sectors and provides unique networking and tasting experiences.
4. Is this event open to the general public?
The Expo is primarily a trade event focused on business-to-business connections, but select events within the Expo, such as demonstrations and product launches, may be accessible to the public. Check the event schedule for details.
5. What are the main categories of products featured?
The Expo features products across five major categories: Food & Beverages, Health & Wellness, Beauty & Cosmetics, Agriculture & Environment, and Sustainable Living. Each category showcases the latest organic and natural innovations.
6. Can I exhibit my products at the Expo?
Absolutely! Exhibitors are welcome, and signing up early allows you to start receiving leads before the event. Various options are available to suit different business sizes and goals. Simply visit the Expo’s official website for more details on exhibition opportunities.
7. What is the Halal Pavilion?
The Halal Pavilion is a dedicated section of the Expo showcasing halal-certified products, catering to the MENA region’s demand for ethically and culturally relevant goods. It’s a great way to engage with halal-focused consumers and businesses.
8. How can my brand benefit from the Organic Super Kitchen?
The Organic Super Kitchen is designed for brands that want to engage directly with health-conscious consumers through food. Partnering with top chefs, this section allows you to present your organic ingredients in live cooking demonstrations.
9. Are there any special events for beauty brands?
Yes, beauty brands can showcase their products in the Organic Beauty Lounge, a premium space designed to attract cosmetic buyers and wellness enthusiasts. This is a fantastic way to boost visibility and connect with the MENA region’s natural beauty market.
10. How does Dubai’s location benefit exhibitors and attendees?
Dubai’s strategic location as a global re-export hub provides easy access to markets across Europe, Asia, and Africa. Exhibitors and attendees benefit from this unique connectivity, making it easier to trade, import, and export products across continents.
11. Is private labeling popular in the Middle East?
Private labeling has grown significantly in the Middle East, especially among large retail chains in the UAE and Saudi Arabia. Many consumers are open to private label options, making this a great opportunity for companies looking to enter the market with a unique brand.
12. How has the organic market grown in recent years?
The demand for organic and natural products has surged, with the market seeing a rise in organic food, wellness, and beauty products. With a strong shift towards healthier living and higher disposable incomes, the organic sector is expected to reach multi-billion-dollar growth.
13. What are the logistics for attending or exhibiting at the Expo?
The Expo is held annually in Dubai, and details for the venue, dates, and registration can be found on the official website. For international attendees, Dubai offers excellent connectivity and accommodations, making it convenient for global visitors.
14. Can I launch new products at the Expo?
Yes, the Expo provides a platform for launching new products in the New & Innovative Products Pavilion, where you can gain exposure and make a lasting impression on industry experts and potential clients.
15. How do I register for the Expo?
You can register as an exhibitor, sponsor, or visitor by visiting the Expo’s official website here. Early registration is recommended to secure your spot and maximize your participation.
